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"Lashbrooke provides an instruction manual for being both successful and healthy. It's preventative medicine for burnout."
Bestselling author of Hooked and Indistractable
Stop working ‘harder’, and start working smarter – interesting ideas in @blashbrooke’s latest – The Hard Work Myth https://t.co/TloT3R65v5 #ReadByRichard pic.twitter.com/othv4uAY5f— Richard Branson (@richardbranson) February 10, 2020
You're not alone. We're working harder than ever - in fact almost 50% of business owners clock up more than 50 hours a week in the pursuit of success, sacrificing quality time with their families for long hours in the office or at the laptop.
Why do we work so hard? From a young age, we're told that hard work equals success, but it's a myth. Throughout our lives, this myth is re-enforced on an almost daily basis by messages like: "Work Hard, Play Hard", "Go Heavy or Go Home" and "Work Hard, Dream Big".
The problem is, working harder doesn't work. That's why less than a third of the businesses started by hard-working business owners will survive long enough to see their 10th birthday.
It's time to stop working harder, and start working smarter. The Hard Work Myth will show you how.
In The Hard Work Myth, you'll discover how the world's most successful entrepreneurs, like Jeff Bezos and Richard Branson, achieve incredible success without working as hard as the rest of us.
You'll also learn:
The hard work myth is so widespread that it's hard for most of us to believe that it's possible to achieve greatness without doing it through hard work.
The truth is that many millions of entrepreneurs work flat-out for years and years only to discover that it doesn't pay off.
Worse still, working too hard carries a serious set of hidden costs that cut deeply into your life. Multiple studies show that our obsession with hard work directly correlates with poor health, lower life expectancy and even higher divorce rates.
Perhaps most compelling of all, studies have shown if we over-work as parents it can wreak havoc on our children for the rest of their lives - directly impacting their relationships, self-esteem and overall satisfaction.
Barnaby Lashbrooke is an entrepreneur, author and investor. Barnaby has built two multi-million dollar businesses, with total revenues of $33,000,000, and is the CEO of virtual assistant service Time Etc, a job he loves, but to which he strictly devotes just 35-hours a week.
After suffering from crippling burnout for years, which damaged his mental and physical health, affected his personal relationships and threatened to derail his business, Barnaby realized he needed to make some dramatic changes in his life.
By studying the habits of some of the world’s most successful people, and learning about the psychology behind productivity, Barnaby worked out how to work less and achieve more, which he reveals in The Hard Work Myth.
Barnaby credits the principles in The Hard Work Myth for helping him turn his flailing startup business into an award-winning multi-million-dollar enterprise, with a team of more than 600, operating in the U.K. and U.S.
Most importantly, the information in The Hard Work Myth also freed him up to spend more quality time with his two favorite people, his kids Maisy and Harry.
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